Insights · Oct 21, 2026 · 3 min read
Every lead, handled automatically
The Make automation we set up for service businesses, from form submission to a qualified deal in the CRM.
EVERY LEADHandled automatically
SELLWRIGHTLeads that sit in an inbox over a weekend go cold. This is the simple automation we set up for service businesses so every enquiry is handled within seconds.
The flow
The website form fires a webhook on submit. A Make scenario receives it, an AI step reads the message and scores intent and budget, and HubSpot gets a contact and a deal with an owner assigned. Sales gets a Slack alert with a two-line summary.
Why it works
Nobody copies and pastes, nothing waits in an inbox, and the score lets your team call the hottest leads first. A person still makes every decision; the automation just removes the busywork.
What to watch
Add error alerts so a broken step is fixed before anyone notices, and review the AI score against real outcomes every month so it keeps matching how your team qualifies leads.
